Poll briefing · Ace Strategies
Victoria, October 2025
This is DemosAU's first Victorian wave of the cycle, and the only one it generated on its own. The Coalition leads 51–49 after preferences on a primary vote of 37 per cent. One Nation was not offered in the lower-house question and took 11 per cent in the upper-house question put to the same respondents.
Coalition primary
37%
That is 2.5 points above the 2022 result on DemosAU's figures.
Labor primary
26%
That is 10.7 points below the 2022 result on the same basis.
Coalition two-party
51%
The report states no preference-flow method for this wave.
One Nation was absent from the lower-house question and took 11 per cent in the upper
The two questions were put to the same 1,016 respondents in the same survey. The lower-house question listed four parties and the upper-house question listed fifteen.
A voter who intended to support One Nation in the lower house had nowhere to record it except "any other candidate", which took 22 per cent. The same voters were then offered One Nation by name in the upper-house question and 11 per cent chose it, a swing of 9.0 points on the 2022 upper-house result. The lower-house figure for the party is not low in this wave; it does not exist.
That matters for the series rather than for October. DemosAU added One Nation to the lower-house question in February 2026, where it took 21 per cent, and the February report sets that against a figure of 0 for October. Read as a movement, the 21 points are a question change and a voting change together, and the report does not separate them. Every comparison in this briefing between October and a later wave is stated on that basis.
The Coalition's vote is held by outright owners and voters over 55, and the age and tenure gaps are wider than subgroup error
DemosAU publishes no cohort sample sizes. If the tenure and age groups each hold about a third of the effective sample of 691, a share near 37 per cent in one of them carries about ±6.2 points, and a gap between two of them carries about ±8.4.
Each row is the Coalition's lower-house first preference in a cohort, in per cent. The statewide figure of 37 is the first row.
Victoria
37
Own home outright
50
Aged 55 and over
46
Income over $125k
42
Outer metropolitan
40
Men
39
Rural and regional
39
University-educated
39
Women
36
Mortgage holders
34
Aged 35 to 54
34
TAFE-qualified
34
Inner metropolitan
31
Renters
25
Aged 18 to 34
23
Outright owners give the Coalition 50 per cent and renters 25, a gap of 25 points against an interval of about ±8.5. Voters over 55 give it 46 and voters under 35 give it 23, a gap of 23 against about ±8.4. Both are wider than subgroup error and both describe the same electorate: the Coalition's Victorian vote in October 2025 is older and holds its housing outright.
The three-point gap between men and women, 39 against 36, sits inside an interval of about ±7.2 and should not be read as a difference. Among voters under 35 the Greens took 31 per cent against the Coalition's 23, a lead of 8 points against an interval of about ±8.1, so that cohort's first place is not separable either.
The six-point two-party swing is Labor's fall rather than a Coalition rise
The Coalition's primary vote is 2.5 points above its 2022 result and its two-party share is 6.0 points above it, on DemosAU's figures.
40–32 Brad Battin leads Jacinta Allan as preferred premier, with 28 per cent giving no answer. He was Liberal leader for this wave and Jess Wilson had replaced him by February.
A party whose primary vote rises 2.5 points does not normally gain 6.0 points after preferences. The difference is carried by Labor, down 10.7 points on its own primary vote, and by the 22 per cent sitting with candidates outside the three named parties. Preferences from that 22 per cent decide the two-party figure, and the report states no flow method for this wave, so the 51–49 split cannot be reproduced from the primary votes as published.
The preferred-premier question was put as a two-way choice between Battin and Allan, with no third name offered. More than a quarter of respondents, 28 per cent, chose neither. Battin was not leader by the time of the next wave, and his successor went on to higher readings: Jess Wilson took the same 40 per cent in February, 47 in June and 43 in August.
October against the 2022 election, in both houses
Percentage points, first preferences. Movements inside the ±3.8% margin should be read as direction rather than magnitude.
| Party | Election, 2022 | Lower house | Change | Upper house |
|---|---|---|---|---|
| Coalition | 34.4 | 37 | +2.5 | 30 |
| Labor | 37.0 | 26 | −10.7 | 21 |
| Greens | 11.5 | 15 | +3.5 | 14 |
| One Nation | — | — | — | 11 |
| Others | 17.1 | 22 | +4.7 | 24 |
| Two-party, Coalition | 45.0 | 51 | +6.0 | — |
The election column is the result as the Victorian poll register records it, where the primary votes carry one decimal and sum to 100.0. The change column is DemosAU's own and rests on a baseline up to 0.4 of a point away from that result, so the two columns are not arithmetic on each other. One Nation has an em dash in the election column because it did not contest the lower house statewide in 2022, and in the lower-house columns because the question did not offer it. The lower-house figures exclude the 6 per cent who remained undecided after a leaner question.
Data notes
The upper-house question offered fifteen parties. Beyond the four shown, Family First took 5 per cent, the Libertarians 4, the Animal Justice Party 3, and the Companions and Pets Party, the Democratic Labour Party, Legalise Cannabis and the Sustainable Australia Party 2 each. The Freedom Party, the New Democrats, the Shooters, Fishers and Farmers and the Victorian Socialists took 1 each. Those eleven are the 24 per cent shown as all other parties.
This is the only wave in the Victorian series that DemosAU generated on its own. Every wave from February 2026 was conducted in association with PremierNational, and the sponsor is named on each briefing.
Method
DemosAU Victoria Poll, published 5 November 2025. Fieldwork 21–27 October 2025, internet panels, Victorian voters 18+, n=1,016, effective n=691, effective margin of error ±3.8%. Rim weighting on age by gender, education, residential tenure, location, 2025 federal vote and left–right self-identification. State voting intention was the first substantive question after demographics. Initial undecided voters were asked a leaner question and the remainder were excluded from the totals. The report states its two-party calculation method as not applicable. Polling and methodology are the work of DemosAU, a member of the Australian Polling Council, which commissioned this wave itself. Ace Strategies had no role in the poll; analysis and presentation are Ace Strategies' alone. Subgroup samples carry wider margins than the ±3.8% topline.
Use
Polling is by DemosAU and this wave was self-generated. Material from this briefing may be reproduced in client and internal documents provided it credits acestrategies.au and the pollster. Not for resale.
Contact
Ace Strategies · info@acestrategies.au · acestrategies.au
Filing
- File
- ACE-IU-2026-020
- Series
- IU-03 · Poll briefings
- State
- VIC · Public release
- Issued
- October 2026
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