How is strategic communications different from PR?

Public relations is typically media-centred. Strategic communications starts from your business objective and uses whichever channels move it — government, stakeholder, media, internal or digital. Through our partnership with Grant Law Public Relations we also offer corporate video and podcast production.

Do you handle crisis communications?

Yes. Crisis and issues management is part of this practice, drawing on a team that includes award-winning former journalists and former political advisers. For a live issue, call us rather than emailing.

What does an engagement typically produce?

A strategy document is the start, not the product. Engagements typically produce the communications plan, a message architecture, the materials that carry it — announcements, submissions, briefings, digital content — then campaign delivery and measurement against the plan.

From Adelaide, South Australia, for clients across Australia. Our published case work spans South Australia, Queensland and national defence engagements.

A Strategic Communications Firm for High-Stakes Projects

Corporate messaging, ESG reporting, reputation and integrated campaigns — built in Adelaide, deployed nationally.

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Strategic Communications

Communications that move decisions

Ace Strategies is a strategic communications firm based in Adelaide, South Australia. We develop and execute communications plans aligned to your organisational objectives — from corporate messaging and ESG reporting to integrated campaigns — for organisations whose projects need public, political and stakeholder support to succeed.

Good strategic communications is not volume. It is sequence: the right message, to the right audience, from the right voice, at the moment it can change a decision.

A strategic communications strategy is the document that settles that sequence before the first announcement goes out: what you are trying to change, who has to move, what they need to hear and in what order. Where an organisation already has an in-house corporate communications function, we work to it rather than around it.

Key Service Areas

What our strategic communications service covers

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Communications strategy and planning

A strategic communications plan connecting your business objectives to audiences, messages, channels and timing — the foundation every other activity hangs off. For organisations with an internal team, the same work produces the corporate communications framework they run to.

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Corporate messaging and narrative

We define what your organisation says about itself, and prove it. Claims backed by evidence outlast claims backed by adjectives, so we build narratives on your record rather than your aspirations.

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Project and campaign communications

Securing support for a project across government, media and community requires an integrated campaign, not a media release. We plan and run the whole sequence.

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ESG and sustainability communications

Australia's mandatory climate reporting regime under AASB S1 and S2 is turning sustainability reporting from a marketing exercise into a disclosure obligation. We work as ESG reporting consultants, helping organisations communicate ESG performance accurately and credibly to regulators, investors and communities, without drifting into greenwashing risk.

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Reputation management

Reputation is an asset built deliberately and defended early. We help organisations understand how they are perceived, close the gap between conduct and communication, and respond with discipline when reputation comes under pressure.

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Commercialisation and go-to-market communications

For technology and growth companies, we translate technical capability into a market-facing narrative that investors, partners and buyers can act on.

What Sets Us Apart

Why Partner with Ace Strategies

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Informed and Impactful

Communications and engagement strategies that are informed, impactful and cost-effective.

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Prepared and Agile

Staying ahead of the curve to provide prepared and agile solutions.

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Deep Local Knowledge

Comprehensive understanding of the South Australian and national communications landscape.

Proof

Our communications and engagement work supported Helping Hand's North Adelaide wellbeing precinct to become the first project supported as 'essential infrastructure' under South Australia's development assessment framework.

The attention to detail and strategic approach to stakeholder engagement and communications was effective and highly valued.

Amanda Lewry — General Manager — Growth, SA Water
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Ace Strategies are what companies need to get the best out of their concept to market strategies.

Advisory Board Member — Blacktree Technology
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We are proud to deliver a project that will ease pressure on our hospitals, as some of our most vulnerable community members transition into the care environments they deserve.

Chris Stewart — Chief Executive Officer, Helping Hand
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Common questions

How is strategic communications different from PR?: Public relations is typically media-centred. Strategic communications starts from your business objective and uses whichever channels move it — government, stakeholder, media, internal or digital. Through our partnership with Grant Law Public Relations we also offer corporate video and podcast production.
Do you handle crisis communications?: Yes. Crisis and issues management is part of this practice, drawing on a team that includes award-winning former journalists and former political advisers. For a live issue, call us rather than emailing.
What does an engagement typically produce?: A strategy document is the start, not the product. Engagements typically produce the communications plan, a message architecture, the materials that carry it — announcements, submissions, briefings, digital content — then campaign delivery and measurement against the plan.
Where do you work?: From Adelaide, South Australia, for clients across Australia. Our published case work spans South Australia, Queensland and national defence engagements.

Related insights

Our published analysis on this work.

announcement Ace Strategies and Grant Law PR Partner opinion Future Workplaces That Build the Value of Living

18 published case studies Adelaide-based, working nationally

Request a communications strategy review

Bring your current plan, or the problem you do not yet have a plan for. We will assess it with you in one working session.

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