What is media issues management?

The discipline of identifying and handling matters that could attract damaging coverage — before, during and after they become public. It sits between everyday media relations and full crisis response.

Do you provide media training for executives?

Yes. Interview preparation and spokesperson training are delivered by our team's former journalists, including an award-winning journalist who has led newsrooms across Australia. Format and duration are scoped to the spokespeople and the exposure involved.

Can you help if a story is breaking right now?

Yes. Fast-moving situations are handled as crisis and issues work, and the fastest route is the phone rather than a form.

Adelaide, South Australia, working with clients nationally.

Media Management, Media Relations and Media Training

Navigate the media landscape with advisers who have worked both sides of it.

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Media Management

Navigating the Media Landscape

Ace Strategies helps organisations navigate the Australian media landscape — proactively managing issues, building constructive relationships with journalists, and protecting and enhancing your public profile and reputation. Our media consultants are based in Adelaide, South Australia, and include an award-winning journalist who has led newsrooms across Australia and an international video journalist, so our advice reflects how newsrooms actually work rather than how organisations wish they worked.

We have guided public and private sector organisations through complex, challenging and highly scrutinised events.

Key Service Areas

What our media management service covers

strategy

Media strategy

A media relations strategy is a deliberate approach to when, where and whether your organisation engages the media, built around your objectives rather than the news cycle's appetite. Sometimes the strongest media strategy is a disciplined decision not to comment; we help you know the difference.

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Media relations

We build constructive working relationships between your organisation and the journalists who cover your sector, grounded in reliability and respect for how the media works. Relationships built before you need them are the ones that hold when you do.

visibility

Proactive issues management

Most media crises are visible weeks before they break. We identify emerging issues, prepare positions and materials in advance, and manage the engagement so that coverage is accurate and your perspective is in the story.

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Executive media training

We prepare your spokespeople for the interviews that matter — message discipline, difficult questions and broadcast technique — drawing on our team's decades in journalism and delivered with the production resources of our Grant Law Public Relations partnership.

podcasts

Announcements and media production

From media releases and launches to corporate video and podcast content produced through our partnership with Grant Law Public Relations, which brings a full-service podcast studio specialising in corporate podcast production.

Grant Law Public Relations services

Our Expertise

Experience and Expertise

We have guided public and private sector organisations through complex, challenging and highly scrutinised events, projects and transitions.

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Reputation Protection

Proactive strategies to protect and enhance your organisation's reputation. Reputation management

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Crisis Ready

Preparedness and rapid response capabilities for media crises.

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Strategic Impact

Media strategies aligned with your broader business objectives.

Proof

Our media issues work includes BIORG, where the firm stepped in at short notice to manage stakeholder and media relationships through an unforeseen crisis, and the sustained public defence of the North Adelaide Golf Course redevelopment — one of South Australia's most contested public projects — where our Strategic Counsel publicly corrected the record on the project's history, ecology and future.

At short notice, the Ace team stepped in to provide reputation management advice — it brought clarity and calmness during a chaotic time.

Doug Phillips — Chief Executive Officer, BIORG
Read the case study

Common questions

What is media issues management?: The discipline of identifying and handling matters that could attract damaging coverage — before, during and after they become public. It sits between everyday media relations and full crisis response.
Do you provide media training for executives?: Yes. Interview preparation and spokesperson training are delivered by our team's former journalists, including an award-winning journalist who has led newsrooms across Australia. Format and duration are scoped to the spokespeople and the exposure involved.
Can you help if a story is breaking right now?: Yes. Fast-moving situations are handled as crisis and issues work, and the fastest route is the phone rather than a form.
Where are you based?: Adelaide, South Australia, working with clients nationally.

Related insights

Our published analysis on this work.

opinion North Adelaide Golf Course: What You Might Not Know announcement Ace Strategies and Grant Law PR Partner

18 published case studies Adelaide-based, working nationally

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We review your organisation's public profile, live risks and spokesperson readiness, and tell you where the gaps are.

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