What is the Invest Australia Alliance?

A network of trusted advisers, of which Ace Strategies is a founding member, established to give organisations entering Australia coordinated access to the professional support market entry requires.

We are an Australian company expanding interstate — is this service for us?

Yes. National expansion faces many of the same gates as international entry: new state governments, new stakeholders and new procurement environments. The same disciplines apply.

Do you work with companies from any country?

Subject to Australian law and our published Code of Conduct, yes. Our published case work includes clients from Japan and engagements across the Indo-Pacific.

With a market entry briefing: a structured session covering your sector's Australian regulatory picture, the government and industry relationships that matter, and a realistic entry pathway.

Enter the Australian Market with Certainty

Market entry consultants combining local knowledge, government engagement and the Invest Australia Alliance network.

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Market Entry & Growth

Market Entry and Business Growth

Ace Strategies provides strategic counsel and practical support for international organisations entering the Australian market and for Australian companies expanding nationally. We are a founding member of the Invest Australia Alliance, headquartered in Adelaide, South Australia. Our market entry work runs on the same assets as everything else we do: government relationships, regulatory fluency and local networks that take years to build and one engagement to borrow.

Australia rewards preparation. Foreign investment screening, procurement rules, industrial frameworks and state-by-state differences catch out well-resourced entrants every year. The difference between a costly false start and a confident entry is usually local knowledge applied early.

Key Service Areas

What our market entry service covers

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Market entry strategy

An evidence-based assessment of where your offer fits the Australian market — the demand, the competitors, the regulatory gates and the realistic pathway in — before you commit capital. Grounded, where useful, in commissioned research rather than assumption.

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Regulatory and government navigation

Australia's entry gates are governmental: FIRB screening for foreign investors, Commonwealth and state procurement rules, and sector-specific frameworks from therapeutic goods to defence industrial security. Our government relations practice navigates them daily.

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Defence and advanced industry entry

For defence and aerospace entrants we bring sector-specific depth, including an integrated government relations, communications, stakeholder and media program delivered at the Paris Air Show. Our team includes senior counsel with deep Indo-Pacific and Asia networks.

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Establishment and growth support

Practical, on-the-ground support through the Invest Australia Alliance network — advisers across the disciplines an entrant needs, from an Alliance built for exactly this purpose.

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National expansion for Australian companies

Entry is not only international. We support Australian firms expanding interstate, where new state governments, new stakeholders and new procurement environments present the same gates as a country border.

Competitive Advantage

The Invest Australia Alliance Advantage

As a founding member of the Invest Australia Alliance, Ace Strategies offers unparalleled access to networks, insights, and resources.

Exclusive Alliance Benefits

Direct access to government investment agencies and decision-makers
Priority introductions to potential local partners and investors
Insights into upcoming regulatory changes and policy developments
Networking opportunities with other successful market entrants
Access to exclusive market research and intelligence

Proof

Ace Strategies continues to support Diarkis, a Japanese gaming technology company, to enter the Australian market and grow across defence and civilian sectors.

I have highly valued the insight, strategic guidance and connections provided, which has transformed our Defence sector business.

Justin McNicol — Chief Executive Officer, Techforce Personnel
Read the case study

From Tokyo to the global stage, our business continues to grow, however Australia has long been an unchartered territory that was difficult to approach. Ace Strategies helped us to develop a strategic plan, backed by targeted activities and impactful advice.

Nobuyori Takahashi — Founder and CEO, Diarkis
Read the case study

Common questions

What is the Invest Australia Alliance?: A network of trusted advisers, of which Ace Strategies is a founding member, established to give organisations entering Australia coordinated access to the professional support market entry requires.
We are an Australian company expanding interstate — is this service for us?: Yes. National expansion faces many of the same gates as international entry: new state governments, new stakeholders and new procurement environments. The same disciplines apply.
Do you work with companies from any country?: Subject to Australian law and our published Code of Conduct, yes. Our published case work includes clients from Japan and engagements across the Indo-Pacific.
Where do we start?: With a market entry briefing: a structured session covering your sector's Australian regulatory picture, the government and industry relationships that matter, and a realistic entry pathway.

Related insights

Our published analysis on this work.

analysis Into Gear: Defence Industrial Cooperation insight Building the Naval Supply Chain Workforce to Support AUKUS

18 published case studies Adelaide-based, working nationally

Book a market entry briefing

Before you commit to Australia, understand it. One session with senior counsel on the regulatory gates, the relationships and the pathway for your sector.

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