Strategic Capabilities
Government Relations
We provide effective engagement with government decision-makers, influencers and bureaucrats at local, state and federal levels, advocating for your interests and navigating regulatory frameworks.
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Stakeholder Engagement
We design and implement stakeholder engagement frameworks that build meaningful relationships with communities, customers, and key influencers to earn and maintain your social licence to operate.
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Strategic Communications
We develop and execute strategic communications plans aligned with your organisational objectives, from ESG reporting and corporate messaging to crisis management and integrated campaigns.
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Media Management
We help organisations navigate the media landscape, proactively manage issues, and build constructive relationships. Our media strategies protect and enhance your public profile and reputation.
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Crisis & Issues Management
When your organisation is the story, hours matter. Immediate response, issues management before a threat becomes public, and crisis preparedness from senior counsel.
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Research & Polling
We deliver comprehensive research solutions that combine specialist local knowledge with high-level polling expertise. Our capabilities include political and issue polling, message testing, conversational AI research, and MRP modelling to ensure your strategies are grounded in accurate data.
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Market Entry & Growth
Leveraging our local knowledge and the Invest Australia Alliance network, we provide strategic counsel and practical support for organisations entering the Australian market or expanding nationally.
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Partners in Impact
The attention to detail and strategic approach to stakeholder engagement and communications was effective and highly valued.
I have highly valued the insight, strategic guidance and connections provided, which has transformed our Defence sector business.
Matt Neagle is a highly accomplished public affairs operative and a valued partner. He is a strategic thinker, always considering the wider context and future implications, with very sound political judgement and insight. Matt is commercially minded, and his counsel is grounded in the realities of the businesses and organisations he works with.
The Advocacy, Communication and Engagement plan has helped Council to prioritise and be effective with our lobbying and planning — they really delivered.
At a critical and time-sensitive juncture, Ace Strategies moved from brief to strategy implementation at a pace that evidenced their authority. Their deep understanding of political and regulatory environs, combined with their strategic counsel and trusted relationships, enabled us to navigate an extraordinarily complex landscape with confidence. Attributable directly to their stewardship and acumen, we secured a favourable outcome that was widely deemed unachievable.
It is a pleasure to engage with Ace Strategies. Their strong and trusted relationships in Canberra, as well as across state and territory governments, coupled with their ability to align political policy with strategic corporate solutions, have helped to fast-track our business aspirations and overcome challenging regulatory environments.
Ace Strategies are what companies need to get the best out of their concept to market strategies.
News & Analysis
New polling points to a hung Australian parliament
A mega-poll of 9,343 voters projects Labor on 60–72 seats and One Nation on 53–66, against the 76 needed to govern — neither side reaching a majority in its own right. One Nation would be within arms reach of forming government with the support of the Coalition, if an election was held today. DemosAU’s Multilevel Regression and Poststratification (MRP) model, which uses polling data from May to July 2026, shows One Nation on 30% (+3% since DemosAU’s Feb/March MRP poll), Labor 26% (-3%), LNP 21% (no change), Greens 13% (+1%) and Others 10% (-1%).
Read more — New polling points to a hung Australian parliamentDemosAU Federal Polling Results - July 2026
The DemosAU Federal Poll conducted in July 2026 shows support for One Nation has dipped slightly as Pauline Hanson's personal brand takes a hit following her National Press Club address. The poll of 2,694 Australians shows that on a primary vote basis; One Nation leads on 29% (-1% since the June poll). Labor has also dipped -1%, while the Coalition is up 3%, along with the Greens +1%.
Read more — DemosAU Federal Polling Results - July 2026Ace Strategies and DemosAU announce strategic partnership
One of Australia’s most impactful strategic advisory firms has partnered with the country’s fastest-rising leaders in research, polling and advanced analytics to support businesses. The collaboration delivers a unified, end-to-end solution for organisations seeking to make smarter, evidence-based decisions in a competitive and complex operating environment.
Read more — Ace Strategies and DemosAU announce strategic partnershipAce Strategies and Grant Law PR Partner
Two of South Australia's most experienced communications and government engagement consultancies have partnered to accelerate growth and strengthen their services suite. Ace Strategies and Grant Law Public Relations have created a unified capability to support organisations operating in complex, regulated and high-stakes environments across Australia and the Asia-Pacific.
Read more — Ace Strategies and Grant Law PR PartnerDemosAU SA State Polling Results - June 2026
Support for One Nation has continued to climb in South Australia following the March election. Peter Malinauskas' Labor has lost ground, according to new polling, although he remains the most popular political leader in the country.
Read more — DemosAU SA State Polling Results - June 2026DemosAU Federal Polling Results - June 2026
Federal polling across 1,497 Australians. Female voters may be moving away from Anthony Albanese, with the latest poll showing a significant decline in Labor's support among women. Labor has a 3-point lead over One Nation among men, but trails by 11 points among women.
Read more — DemosAU Federal Polling Results - June 2026DemosAU NSW State Polling Results - June 2026
The DemosAU poll results would turn NSW state politics upside down. In regional and rural NSW, One Nation is ascendent on 37% taking votes from Liberals, Nationals and Independents. It is possible that One Nation could win all of the Coalition's 14 seats here, and the 6 independents. Labor's vote is steady, but it should not take it for granted.
Read more — DemosAU NSW State Polling Results - June 2026DemosAU WA State Polling Results - June 2026
The Labor two-party preferred vote has slipped four percentage points since February 2026 but Roger Cook’s party remains ahead of the Liberals 53-47%, according to a DemosAU poll.
Read more — DemosAU WA State Polling Results - June 2026DemosAU VIC State Polling Results - June 2026
The state Liberal National Coalition has extended its lead ahead of the Victorian election, with Labor relegated to third party place on primary votes by a rising One Nation vote. The DemosAU poll of 1,056 voters between 7 and 11 June 2026 shows the Coalition leading Labor on a two-party preferred basis 55 to 45.
Read more — DemosAU VIC State Polling Results - June 2026DemosAU QLD State Polling Results - June 2026
The Crisafulli LNP government has extended its lead over the Labor opposition, despite a continued rise in support for One Nation. On a two-party preferred basis, the LNP leads Labor 58-42, a 4.2% swing in the government's direction. since the 2024 election.
Read more — DemosAU QLD State Polling Results - June 2026DemosAU Federal Polling Results - May 2026
Capital Brief/DemosAU federal poll of 1,502 Australians. Primary vote: One Nation 28%, Labor 26%, Coalition 23%, Greens 13%. Fieldwork: 15–20 May 2026.
Read more — DemosAU Federal Polling Results - May 2026North Adelaide Golf Course: What You Might Not Know
A misinformation campaign has spread claims about "stolen" parklands, elitist fencing and mass tree destruction. Ace Strategies Strategic Counsel and NAGC President Kevin Naughton sets the record straight on the history, botany, ecology and future of golf at North Adelaide.
Read more — North Adelaide Golf Course: What You Might Not KnowThe Centre Cannot Hold — Opinion
The DemosAU Federal MRP Model for Q1 2026 records the most significant reorganisation of the Australian political landscape since the rise of The Greens. The question neither major party has yet seriously attempted to answer: what do those voters want, and why has the mainstream failed to deliver it?
Read more — The Centre Cannot Hold — OpinionLabor vote falls during campaign but Malinauskas still on track for big victory
New polling shows the Malinauskas government easily on track for re-election, despite losing ground to One Nation. Labor leads on 37% primary vote, with One Nation surging to 23%.
Read more — Labor vote falls during campaign but Malinauskas still on track for big victoryDemosAU SA State Polling Results - March 2026
Final pre-election SA State poll of 1,242 South Australians. Primary vote: Labor 37%, One Nation 23%, Liberal 17%, Greens 11%. Fieldwork: 12–18 March 2026.
Read more — DemosAU SA State Polling Results - March 2026DemosAU NSW State Polling Results - March 2026
Minn' popularity climbs as One Nation splits conservative vote in NSW. The latest state voting intention poll shows Labor leading on a primary vote basis while the Coalition and One Nation are almost tied. If preferences flowed as per the 2023 state election this would result in a two-party preferred of 61-39% to Labor.
Read more — DemosAU NSW State Polling Results - March 2026DemosAU Federal Polling Results - March 2026
Federal MRP model across 8,424 respondents. One Nation surges to 27% nationally. Seat projection: Labor 83, One Nation 52, Coalition 9. Fieldwork: Jan–Mar 2026.
Read more — DemosAU Federal Polling Results - March 2026DemosAU QLD State Polling Results - February 2026
Queensland's LNP is weathering the surge in support for One Nation better than its Coalition counterparts interstate and in Canberra. On a two-party preferred basis, the LNP leads 56% to 44%, up 2.2% since the last election. While there has been a primary vote swing against the LNP, it is muted compared to what has occurred nationally.
Read more — DemosAU QLD State Polling Results - February 2026Labor poised for huge victory in South Australia as One Nation overtakes Liberals
A new DemosAU/Ace Strategies poll shows Labor poised for a huge victory, while One Nation marginally leads over the Liberals on primary vote for the first time.
Read more — Labor poised for huge victory in South Australia as One Nation overtakes LiberalsDemosAU TAS State Polling Results - February 2026
Support for the Liberal government in Tasmania remains strong according to a poll conducted from 27 January to 12 February 2026. From a survey of 1,071 voters, the Liberals achieved a primary vote of 35%, compared to Labor on 23%, Independents on 17%, Greens on 15%. Shooters, Fishers and Farmers on 4%, and Others on 6%.
Read more — DemosAU TAS State Polling Results - February 2026DemosAU WA State Polling Results - February 2026
There has been a surge in One Nation support in Western Australia, with the latest poll showing a 13% swing, at the expense of the major parties with Labor (-5.4%) and Liberal (7.0%), since he last election. On a two-party preferred basis Labor remains ahead of the Liberals 57-43%.
Read more — DemosAU WA State Polling Results - February 2026DemosAU SA State Polling Results - February 2026
SA State voting intention poll of 1,070 South Australians. Primary vote: Labor 43%, One Nation 19%, Liberal 18%, Greens 12%. Fieldwork: 31 Jan – 16 Feb 2026.
Read more — DemosAU SA State Polling Results - February 2026DemosAU VIC State Polling Results - February 2026
The poll shows a surge in support for One Nation, but the Liberal National Coalition remains in poll position. The survey of 1,274 Victorian voters, conducted from 1-10 February 2026, shows One Nation's primary vote reaching 21%, behind Labor on 23% (down 13.7% from the last election) and the Coalition on 29% (down 5.5%). The Greens are on 15% (up 3.5%), while Others are on 12% (down 5%).
Read more — DemosAU VIC State Polling Results - February 2026Into Gear: Defence Industrial Cooperation
A landmark United States Studies Centre paper co-authored by Ace Strategies' Guy Boekenstein. This report examines critical pathways for deepening defence industrial and technology cooperation between Australia, Japan and the United States.
Read more — Into Gear: Defence Industrial CooperationDemosAU WA State Polling Results - November 2025
Labor leads the Liberals 56–44 on a two-party preferred basis in a state voting intention poll of 948 voters. In the poll conducted between 30 October - 4 November, respondents were asked which party they would vote for. On a primary vote basis, Labor led on 41%, followed by the Liberals on 34%, Greens 12%, any other candidate 9% and Nationals at 4%. The 8% of respondents who were undecided on voting choice were excluded from the final totals.
Read more — DemosAU WA State Polling Results - November 2025Political Stalwart Joins Ace Strategies
A former Senior Adviser to South Australian Premier Peter Malinauskas has been appointed as Strategic Counsel at Ace Strategies.
Read more — Political Stalwart Joins Ace StrategiesBuilding the Naval Supply Chain Workforce to Support AUKUS
A publicly released report examining how to build the naval supply chain workforce needed to support AUKUS obligations, prepared by Skills Frontier for the U.S. Mission to Australia.
Read more — Building the Naval Supply Chain Workforce to Support AUKUSDemosAU in Top Tier of Australian Pollsters
DemosAU has emerged as a top-tier Australian polling organisation, with a track record of accuracy across state and federal elections that places it among the country's most reliable research firms.
Read more — DemosAU in Top Tier of Australian PollstersDemosAU Federal Polling Results - November 2025
Comprehensive MRP model of Australian federal voting intention for Oct/Nov 2025. Seat-by-seat projections across all 150 House of Representatives electorates.
Read more — DemosAU Federal Polling Results - November 2025Future Workplaces That Build the Value of Living
The pandemic did not create our relationship with work — but it exposed how poorly we had designed the environments around it. Ace Strategies Strategic Counsel Kevin Naughton examines what it means to build workplaces, and communities, where people genuinely want to be.
Read more — Future Workplaces That Build the Value of LivingDemosAU VIC State Polling Results - October 2025
If a state election was held in Victoria, 37% of the 1,017 voters polled would select the Liberal National Coalition, compared to 26% (-10.7% change since the last election) of voters who would choose Labor. 15% selected The Greens and 22% preferred any other candidate.
Read more — DemosAU VIC State Polling Results - October 2025DemosAU TAS State Polling Results - October 2025
If a state election for Tasmania was held now, 41% of voters would select the Liberal party, compared to 24% who would prefer Labor, 15% The Greens, 14% Independents, 2% the Shooters, Fishers and Farmers party, and 4% would prefer any other candidate.
Read more — DemosAU TAS State Polling Results - October 2025DemosAU NSW Polling Results - October 2025
Labor had jumped out to a large lead over the NSW Liberal National Coalition, leading 59-41% on a two-party preferred basis, according to a DemosAU poll. While the primary vote for Labor remained almost unchanged since the last election at 37%, the Coalition's dropped 5.4%.
Read more — DemosAU NSW Polling Results - October 2025DemosAU QLD State Polling Results - October 2025
The Crisafulli Government maintains a clear lead over Labor in Queensland on the eve of its one-year anniversary, leading 54-46% on a two-party preferred basis, despite losing voters to One Nation since the last election.
Read more — DemosAU QLD State Polling Results - October 2025It's time – Liberals at the crossroad
The DemosAU/Ace Strategies poll released October 2025 shows a Liberal Party out of favour with 66 per cent of voters and facing a wipeout in metropolitan SA. Kevin Naughton asks: is it time for the Liberals to formalise the split that voters believe has already happened?
Read more — It's time – Liberals at the crossroadSoaring Labor vote pushes Libs to the edge in SA
South Australian Labor is surging towards a landslide victory with the DemosAU/Ace Strategies Poll showing the party leading the Liberals 66–34 per cent on a two-party preferred basis.
Read more — Soaring Labor vote pushes Libs to the edge in SADemosAU SA State Polling Results - October 2025
SA State voting intention poll of 1,006 South Australians. Labor leads 66–34 on TPP. Primary vote: Labor 47%, Liberal 21%, Greens 13%. Fieldwork: 6–15 October 2025.
Read more — DemosAU SA State Polling Results - October 2025Industry Leadership
