Ace Strategies and DemosAU announce strategic partnership
One of Australia’s most impactful strategic advisory firms has partnered with the country’s fastest-rising leaders in research, polling and advanced analytics to support businesses. The collaboration delivers a unified, end-to-end solution for organisations seeking to make smarter, evidence-based decisions in a competitive and complex operating environment.
· 3 July 2026
It combines Ace Strategies’ deep expertise in corporate affairs, strategic advisory and industry engagement with DemosAU’s market-leading research capabilities. This includes political and issue polling, message testing, MRP modelling and Conversational AI qualitative research.
Successful business growth campaigns demand more than intuition or legacy experience, they require real-time, high-quality data that can guide strategy, shape messaging, and de-risk decision-making - leaders now have access to a comprehensive engine for strategic growth.
As a trusted member of the Australian Polling Council, DemosAU’s track record speaks for itself. It has emerged in the top tier of Australian pollsters based on its proven accuracy.
Ace Strategies will integrate these insights into bespoke growth campaigns, stakeholder engagement strategies, and market positioning programs, ensuring leaders can move decisively, backed by evidence they can trust, to make meaningful impact.
Ace Strategies Managing Director Matt Neagle said business leaders today face unprecedented complexity across new markets, new technologies, and evolving expectations.
“The organisations that win are those that make decisions anchored in evidence, not assumptions,” Mr Neagle said.
“Our partnership with DemosAU ensures our clients have access to the most accurate, sophisticated and actionable insights available in Australia.”
“This is about giving leaders the confidence to act boldly and strategically.”
DemosAU Director Evan Scwarten said their ethos has always been to provide business and political leaders with clear, accurate and unbiased information.
“Our clients can be confident that the data and insights they receive from DemosAU are reliable and accurate and will be seen as such by stakeholders in government, media and industry, Mr Schwarten said.
“We’ve built a reputation for delivering research that stands up to real-world outcomes and partnering with Ace Strategies allows us to bring that capability to organisations seeking strategic growth.”
“Together, we’re enabling leaders to understand not just what people think, but why, and how to act on it.”
Director and Head of Research at DemosAU George Hasanakos said high-quality data is the foundation of any successful campaign or strategic initiative.
“Whether it’s demographic modelling, electorate-level projections, or large-scale qualitative insights, our work is designed to give organisations a genuine competitive advantage,” Mr Hasanakos said.
“Partnering with Ace Strategies means these insights can be deployed with precision, impact and strategic clarity.”
Business leaders can now access a unified suite of research-driven strategic services, including:
• Political, issue and sentiment polling
• Message testing and ad creative evaluation
• Audience analysis and segmentation
• Campaign impact measurement
• Conversational AI qualitative research
• Advanced MRP modelling for electorate-level projections
• Strategic advisory, government relations and stakeholder engagement
• Integrated business growth campaign design and execution.
Corporate and industry leaders seeking to strengthen their strategic decision-making, sharpen their market positioning, or launch a data-driven growth campaign should contact: Matt Neagle - Managing Director, Ace Strategies mattneagle@acestrategies.au